Helping Aliet Green to improving Communications and PR strategies
Challenge
To help Aliet Green improve its communication and PR strategies in strengthening and communicating company’s value proposition and unique selling points to gain more benefits for the company so other competitors cannot copy or imitate and become followers (copy cat competitors).
Background of Aliet Green:
Today, as a woman-led social enterprise, Aliet Green, can look back with a sense of pride and accomplishment at heritage and achievement as a full service provider to the Wholesalers, Retailers, Processors and Foodserv markets by offering a vast array of natural, organic and fair trade certified food ingredients, focusing on quality and integrity for our valued customers. Aliet Green is the producer of high-end organic coconut sugar, and a number of other natural and organic food products, located in Yogyakarta, Indonesia. For over a decade, Aliet Green has been supporting sustainable and generative farming and combining that with the latest technological innovation within the factory.
For more on Aliet Green, please visit:
Website: https://alietgreen.com/
Youtube: https://youtu.be/nOJiUlvZBro
Expected outcome
- Aliet Green is able to communicate properly with targeted audience in sophisticated ways by positioning Aliet Green as the premium supplier for Organic and Fair Trade Specialty Products from Indonesia for EU markets as a target market
- Aliet Green is able to differentiate Aliet Green’s position from its competitors who are trying to copy and imitate what Aliet Green has been doing and offering
Resources provided
There will be 2-3 people from Sales and Marketing Department as well as Senior Management Representative participating in this program. We will provide all communication resources for example website, videos, etc
Program structure
Étape 1
Portée des travaux convenue (domaines prioritaires, livrables et échéanciers) sur la base d'une discussion initiale visant à identifier les objectifs et les besoins d'Aliet Green.
Étape 2
Examiner les stratégies et les supports de communication actuels
Étape 3
Développer une stratégie de communication adaptée aux besoins d'Aliet Green, y compris une stratégie pour les réseaux sociaux.
Étape 4
Élaborer un plan d'action à mettre en œuvre par le personnel.
Étape 5
Fournir éventuellement une présentation/formation au (futur personnel chargé de la communication)
Compétences
Les langues
Nonprofit mission
RISE is managed by Swisscontact. The mission of Swisscontact is as follows:
We promote inclusive economic, social and ecological development to make an effective contribution towards sustainable and widespread prosperity in developing and emerging economies.
With this objective in mind, we offer the chance to economically and socially disadvantaged people to improve their lives on their own initiative.
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