Donor Demographic Analysis
Challenge
We are looking for somebody helping analyze and understand data of our existing donors.
We want to deepen our understanding and motivation of our current supporters, so that we can more effectively find and target potential new donors aligned with our mission.
Expected outcome
- Get an understanding of our donor data set. (scope, metrics, attributes, etc.)
- Export data to a data analysis tool.
- Analyze for trends and commonalities.
- Create a summary report.
Resources provided
- Existing donor database
- Access to Marketing
Program structure
1
Kick-Off Meeting
- Get to know each other
- Explain the purpose of the project and our needs
- Walk through existing donor data set
2
Get an understanding of our donor data set (scope, metrics, attributes, etc.)
3
Conduct analysis
- Export data to a data analysis tool
- Analyze for trends and commonalities
- Create a summary report
4
Present results
- Present your results to our Marketing and Management
- We celebrate you helping us further our mission
Skills
Languages
UN SDGs supported
Nonprofit mission
Our goal at YAMM is to empower vulnerable youth by providing effective economic opportunities that foster self-sufficiency. We envision a future where underserved youth are free from poverty and vulnerability.
Posted by
Kamm Galloway
Project Leader