Social Media Strategy
We want to improve our overall Social Media Strategy.
We are a smaller animal rescue but have been a non profit for over 10 years. Our goal is to build a bigger audience and more donors. We have about 1,400 followers on facebook, we would like to add more followers that may actually donate or adopt from us. We have done little $2 Tuesday fundraisers and haven't had success with anyhing more than about .5% donation conversion. We want to learn how to communicate the urge in need and get our name out to possible donors or adoptors.
- Analysis of existing strategy & processes.
- Recommendations on which platforms to use.
- Recommendations on how to build an audience.
- Recommendations on how to engage with followers.
- Create content types and templates.
- Teach us how to implement the above.
- Access to our Marketing.
- Access to our social accounts.
- Existing branding and communication material.
Milestones
Kick Off Meeting
- Get to know each other.
- Explain our mission and purpose.
- Review existing social presence and strategy.
- Discuss the scope of the project, deliverables and mutual expectations.
Develop strategy
- Assess which platforms to use for which audience.
- Develop content categories & templates.
Teach us
- How to effectively create posts by using your content templates
- How to effectively plan and post content
- How to find and engage with potential followers and donors
- How to interact with our existing audience
Review
- We celebrate your impact and engagement that you gave us.
- Team members ask remaining questions.
Skills
Must have
Nice to have
Languages
Must have
UN SDGs supported
Sunny Side Up Rescue
At Sunny Side Up Rescue, we offer a secure refuge for a predominantly equine and canine population in distress. Our dedicated team guarantees that each animal is afforded the affection, care, and medical attention they are entitled to. Whether it involves rehabilitating neglected horses or securing permanent placements for stray dogs, our objective is to provide these remarkable creatures with a fresh start and rekindle their sense of hope. We invite you to join us in effecting change today.
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