Helping Aliet Green to improving Communications and PR strategies
Bewerbungsfrist
Projektstart
Projektende
To help Aliet Green improve its communication and PR strategies in strengthening and communicating company’s value proposition and unique selling points to gain more benefits for the company so other competitors cannot copy or imitate and become followers (copy cat competitors).
Background of Aliet Green:
Today, as a woman-led social enterprise, Aliet Green, can look back with a sense of pride and accomplishment at heritage and achievement as a full service provider to the Wholesalers, Retailers, Processors and Foodserv markets by offering a vast array of natural, organic and fair trade certified food ingredients, focusing on quality and integrity for our valued customers. Aliet Green is the producer of high-end organic coconut sugar, and a number of other natural and organic food products, located in Yogyakarta, Indonesia. For over a decade, Aliet Green has been supporting sustainable and generative farming and combining that with the latest technological innovation within the factory.
For more on Aliet Green, please visit:
Website: https://alietgreen.com/
Youtube: https://youtu.be/nOJiUlvZBro
- Aliet Green is able to communicate properly with targeted audience in sophisticated ways by positioning Aliet Green as the premium supplier for Organic and Fair Trade Specialty Products from Indonesia for EU markets as a target market
- Aliet Green is able to differentiate Aliet Green’s position from its competitors who are trying to copy and imitate what Aliet Green has been doing and offering
There will be 2-3 people from Sales and Marketing Department as well as Senior Management Representative participating in this program. We will provide all communication resources for example website, videos, etc
Meilensteine
Milestone 1
Agreed scope of work (priority areas, deliverables and timelines) based on initial discussion to identify the goals and needs of Aliet Green
Milestone 2
Review current communications strategies and materials
Milestone 3
Develop communications strategy to suit the needs of Aliet Green including social media strategy
Milestone 4
Develop action plan for staff to undertake
Milestone 5
Possibly provide presentation/ training to (future communications staff)
Skills
Notwendig
Von vorteil
Sprachen
Notwendig
Unterstützte UN SDGs
USAID Regional Investment Support for Entrepreneurs (RISE)
RISE is managed by Swisscontact. The mission of Swisscontact is as follows:
We promote inclusive economic, social and ecological development to make an effective contribution towards sustainable and widespread prosperity in developing and emerging economies.
With this objective in mind, we offer the chance to economically and socially disadvantaged people to improve their lives on their own initiative.