Marketing strategy to attract new students in the online world.
Challenge
Spread the word and promote specialized online classes for deaf kids and teens in Mexico, so they can get inclusive, high-quality education that fits their communication needs.
We seek to increase the program's reach through digital and social marketing strategies, generating greater visibility and attracting more interested families, so that deaf students can learn from home on a flexible schedule and at an affordable cost.
Expected outcome
- Analysis of existing strategy & processes.
- Recommendations on which platforms to use.
- Recommendations on how to build an audience.
- Recommendations on how to engage with followers.
- Create content types and templates.
- Teach us how to implement the above.
Resources provided
- Access to our Marketing.
- Access to our social accounts.
- Existing branding and communication material.
Program structure
Kick Off Meeting
- Get to know each other.
- Explain our mission and purpose.
- Review existing social presence and strategy.
- Discuss the scope of the project, deliverables and mutual expectations.
Develop strategy
- Assess which platforms to use for which audience.
- Develop content categories & templates.
Teach us
- How to effectively create posts by using your content templates
- How to effectively plan and post content
- How to find and engage with potential followers
- How to interact with our existing audience
Review
- We celebrate your impact and engagement that you gave us.
- Team members ask remaining questions.
Skills
Languages
UN SDGs supported
Nonprofit mission
Deaf and hearing-impaired people in Mexico should receive the respect and recognition they deserve. We are working on this with tireless commitment and thanks to reliable partners with the famous “constant drop”. Because only with consistency and sustainability can we build on taki mundo's success to date. This includes
- a right to education and work that is actually realized
- Standardized examination methods for the early detection of hearing impairments in babies
- State-subsidized hearing aids
- the construction of our own taki mundo school building
- the search for suitable jobs for our school leavers
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