Social Media Strategy
We want to improve our overall Social Media Strategy.
Our goal is to build a bigger audience to raise awareness of our work in Malawi. We want to learn how to communicate and engage with our followers in the hope of getting them to donate to our work.
- Analysis of existing strategy & processes.
- Recommendations on which platforms to use.
- Recommendations on how to build an audience.
- Recommendations on how to engage with followers.
- Create content types and templates.
- Teach us how to implement the above.
- Access to our Marketing.
- Access to our social accounts.
- Existing branding and communication material.
Milestones
1
Kick Off Meeting
- Get to know each other.
- Explain our mission and purpose.
- Review existing social presence and strategy.
- Discuss the scope of the project, deliverables and mutual expectations.
2
Develop strategy
- Assess which platforms to use for which audience.
- Develop content categories & templates.
3
Teach us
- How to effectively create posts by using your content templates
- How to effectively plan and post content
- How to find and engage with potential followers
- How to interact with our existing audience
4
Review
- We celebrate your impact and engagement that you gave us.
- Team members ask remaining questions.
Skills
Must have
Graphic Design
Nice to have
Marketing, Social Media
Languages
Must have
English
UN SDGs supported
Pump Aid
Our mission is to achieve lasting positive change in poor and disadvantaged communities in Malawi by improving the quality, availability and use of water and sanitation, promoting self-reliance, and ending aid dependency.
Posted by
Navpreet Juty
Project Leader