Brand Visual Redesign
Challenge
We are looking for a person with branding and design skills who can help us improve our visual branding.
Our goal is to make our branding more consistent, to better reflect our core values, and to become more recognizable and memorable to the public.
We have just developed our vision (Why), defined the How, and are in the process of clearly defining the What. After that, branding and design will be developed, followed by a new website.
Expected outcome
A new visual brand guide outlining:
- Logos
- Fonts
- Color palettes
Resources provided
- Existing logos and reference documents.
- Interface to our Marketing team.
Program structure
1
Preparation
- Study the existing material.
- Familiarize yourself with our organization's mission and vision.
2
Brainstorming session (2H)
- Discuss our vision, ideal customers and values.
- Agree on scope of the brand guide.
- We provide reference brands for inspirations.
3
Draft Design
- Design three design variants (logo, colors & fonts) based on previous session
4
Integration Session (1H)
- Decide preferred design.
- Discuss modifications.
5
Brand Guide
- Create final brand guide.
Skills
Languages
UN SDGs supported
Nonprofit mission
Wir schaffeh Raum und Zeit, damit Menschen selbstwirksamer werden können.
Posted by
TG
Thomas Grünschläger
Project Leader