Google Tag Manager & Search console – how to use it
Challenge
I would like to improve the acquisition of online donations for the Children's Hospital Zurich. To do this, we sometimes use Google Ads and Analytics to achieve better results.
However, I have no experience with Google Tag Manager and Google Search Console.
I want to learn how to use these tools, how to manage/set them up for the Hospital, what possibilities they offer, what to look out for and so on.
Expected outcome
Managing Google Search Console and Tag Manager accounts.
Introduction to the most important functions.
Making initial settings (e.g. installing codes, tracking tags and so on)
Tips and Tricks
Resources provided
I have the access data to the google accounts as well as my own computer. The training can take place online or in front of a PC.
Program structure
Configurer les comptes
Paramètres initiaux
Introduction aux principales fonctions
Conseils et astuces
Adaptations aux besoins de l'hôpital pédiatrique
Compétences
Les langues
Nonprofit mission
Unsere Mission (to be translated)
Die private Eleonorenstiftung betreibt das Universitäts-Kinderspital Zürich mit dem Auftrag, Kinder und Jugendliche umfassend zu behandeln, sie in ihrer Entwicklung zu unterstützen und zusammen mit ihren Familien zu betreuen.
Publié par
/638011560544798031.jpeg "Kinderspital Zürich Eleonorenstiftung")
Volunteers
