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Go To Market Strategy

Go To Market Strategy

Expertise area Marketing
Work Mode Remote
Time required 10-20 Hours per week
Format Interactive
  • Challenge
  • Outcome
  • Resource
  • Project structure
  • Skills & Languages
  • UN SDGs
  • Nonprofit mission

Challenge

We have a new Progam to launch this year.

  • its very ambitious and complex
  • will require large number of volunteers to support the immense work to build out its infastructure
  • will put an intense financial burden on top of our current operating expense

Therefore, we need to sophisticate our brand, create a new Call To Action Narrative to help support our fundraising, and much more. We need support with fine tuning a Go To Market strategy. All the ground work is laid out and project plans are in place. Everything can be reviewed, edited, challenged, etc. 

We need talented, creative people who wouldn't mind a good dose of fulfilling work as we are a Christian animal welfare organization. 

Expected outcome

  • Design a Call to Action Narrative
  • Tweak our branding
  • Formulate a Go To Market Strategy

Resources provided

Everything is done and loaded into Asana. 

Program structure

1
Review Mission, Vision & Values
2
Create a Narrative - Call to action for support
3
Market Analysis
4
SWOT Analysis
5
VISUAL BRANDING

Skills

Digital Marketing
Administration
Business Process Management
Project Management
Social Media
Business Development
Business Strategy
Marketing
Research
Branding

Languages

English

UN SDGs supported

Nonprofit mission

Our Mission: 

The Animal Cause, Inc. is a 501(c)(3) Christian animal welfare organization. Offering volunteer services to help save more animals; while examining and supporting efforts to solve the causes behind the shelter population. We partner with and support other organizations in these efforts. Together we support and facilitate animal welfare reform through uniting all animal advocates, political engagement, and raising awareness; causing social and political change.

Posted by
The Animal Cause Inc
BP
Brandi Priest
Project Leader
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