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Google Tag Manager & Search console – how to use it

Google Tag Manager & Search console – how to use it

Application Deadline
May 14, 2021
Project start
May 16, 2021
Project end
Aug 31, 2021
  • About project
  • Milestones
  • Skills & Languages
  • UN SDGs
  • About the nonprofit
  • Questions

I would like to improve the acquisition of online donations for the Children's Hospital Zurich. To do this, we sometimes use Google Ads and Analytics to achieve better results. 
However, I have no experience with Google Tag Manager and Google Search Console. 

I want to learn how to use these tools, how to manage/set them up for the Hospital, what possibilities they offer, what to look out for and so on.

Managing Google Search Console and Tag Manager accounts. 
Introduction to the most important functions.
Making initial settings (e.g. installing codes, tracking tags and so on)
Tips and Tricks

I have the access data to the google accounts as well as my own computer. The training can take place online or in front of a PC.

Milestones

1

Set the accounts

2

Initial seetings

3

Introduction to the main functions

4

Tips and tricks

5

Adaptations to the needs of the children's hospital

Skills

Must have
Digital Marketing

Languages

Must have
English, German

UN SDGs supported

Kinderspital Zürich Eleonorenstiftung

Unsere Mission (to be translated)

Die private Eleonorenstiftung betreibt das Universitäts-Kinderspital Zürich mit dem Auftrag, Kinder und Jugendliche umfassend zu behandeln, sie in ihrer Entwicklung zu unterstützen und zusammen mit ihren Familien zu betreuen.

Posted by
Kinderspital Zürich Eleonorenstiftung
BJ
Bojan Josifovic
Project Leader
Project type
Virtual
Data & Analytics
Time requirements
1-5 Hours per week
Volunteers
Markus Korrodi
Markus Korrodi
Switzerland
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