Social Media Strategy
Hello there!
Homestead Afghanistan is a 501c3 registered in MA and headquartered in Afghanistan.
Our focus is on helping rural Afghan farmers become self-sufficient with a platform of essential activities to improve shelter, sanitation, kitchen gardening, irrigation, improving soils, growing fodder, and raising livestock. We also intend, and have permission from the authorities, to open the first of many all-girls Farm Schools for Afghan girls from K-12.
We want to improve our overall Social Media Strategy.
It would be amazing to have a strategy and even connections to some champion content creators who can help extend our reach.
We also need help marketing a fundraiser we have, selling Afghan Saffron on Amazon.
We sourced this saffron in Herat, personally, and it is the best Afghanistan has to offer. It is grown by a very large and extended family, who employs all (adult) women for the harvesting and cleaning of the saffron. We custom designed the packaging, and wrapped every tin with colored tissue in beautiful boxes. We want to build up this brand as a high end product with a social conscience. 25% of all revenues go directly to Homestead's programming.
Our goal is to build Benefit Spice up so that its revenues support Homestead Afghanistan's activities.
- Analysis of existing strategy & processes.
- Recommendations on which platforms to use. (We have IG, FB, YT)
- Recommendations on how to build an audience.
- Recommendations on how to engage with followers.
- Create content types and templates.
- Teach us how to implement the above.
- Create some posts, content, etc
- A shared folder with:
- photos and videos we took ourselves
- stock photos and videos from freepix premium
- logos, brand guides,
- Access to our social accounts.
- Adobe Creative Cloud access (if needed)
Milestones
Kick Off Meeting
- Get to know each other.
- Explain our mission and purpose.
- Review existing social presence and strategy.
- Discuss the scope of the project, deliverables and mutual expectations.
Develop strategy
- Assess which platforms to use for which audience.
- Develop content categories & templates.
Teach us
- How to effectively create posts by using your content templates
- How to effectively plan and post content
- How to find and engage with potential followers
- How to interact with our existing audience
Help Us Build Content/Mentor Local Social Media Hire
Help us put some of these strategies into play, as we work on finding the right person locally to take over these responsibilities. We have had trouble finding the right person to do this job, and could really use a solid base of some content on our accounts to get us off on the right foot. Eventually with a plan and some more work finding the right candidates, we would like them to takeover. In the interim we could really use some regular and high quality, strategic posts.
Review
Discuss progress and any issues implementing the plans.
Feedback and make adjustments as needed.
Skills
Must have
Nice to have
Languages
Must have
UN SDGs supported
Homestead Afghanistan
MISSION
Homestead Afghanistan Creates
a Preferential Option for Rural Afghanistan,
designed to break ongoing cycles of poverty and dependency,
by addressing multiple root causes and meeting needs holistically,
on Afghan homesteads, with Afghan families and communities.
VISION
Homestead Afghanistan Foresees
an Afghanistan where all individuals have rights and opportunities,
where all families have access to nutritious food and adequate shelter,
where all women and men can learn and earn a living in dignity and safety,
where communities engage in collaboration to create abundance.
VALUES
Homestead Afghanistan Values
Integrity and Accountability:
Doing What’s Right Even When Nobody is Looking
Courage and Commitment:
The Path We Choose is Long and Hard; We Walk it in Solidarity
Cooperation and Collaboration:
The Right Partners Share The Journey and the Load
Aspiration and Determination:
Dreaming of Better Days; Dedicated to Building Them
Innovation and Excellence:
Real Change Demands Tailored Approaches and High Standards
Posted by
