SEO Strategy & Website Review for Copalana
Challenge
Copalana is looking for an experienced SEO professional to conduct a comprehensive review of our website and provide strategic recommendations to improve our online visibility and organic reach.
Our goal is to ensure that Swiss nonprofits and companies looking for volunteering, employee engagement, and corporate social responsibility (CSR) solutions can more easily discover Copalana through search engines. As a founding partner of Bike4Good and lead facilitator of Giving Tuesday Switzerland, we also want to make sure that these important initiatives get the visibility and reach they merit.
While our team already follows SEO best practices—including keyword research, metadata optimisation, Google Analytics, and Google Search Console—we know there is significant potential to improve. As a small nonprofit, we don't have an in-house SEO specialist, so we're looking for an expert who can help us identify opportunities and develop a practical roadmap for growth.
Expected outcome
The key deliverable is an SEO-focussed review of website internals and externals.
The depth of the report is up to you and how much time you are willing/able to commit.
In particular, we would appreciate advice on areas such as:
- A technical SEO audit and identification of any issues affecting search performance.
- Keyword strategy tailored to the Swiss market (English, German, and French where relevant).
- Website structure and internal linking recommendations.
- Content strategy and ideas for high-impact pages, blog articles, and landing pages.
- On-page SEO improvements, including metadata, headings, and schema markup.
- A prioritised action plan with practical recommendations that our team can implement.
Resources provided
The Copalana platform is dedicated to helping volunteers feel both fully supported and enriched in their volunteering journey. We greatly appreciate the work that volunteers do, and are´happy to offer any assistance required, including 1:1 meetings, access to tools and backend as necessary, and anything else you might need.
Program structure
1. Kick-off Meeting
Meet with the Copalana team to understand our goals, target audience, and current SEO efforts.
2. Website + SEO Review
Review our website and identify the biggest opportunities to improve search visibility, website structure, and content.
3. Recommendations Report
Provide a report with practical, prioritized recommendations that our team can implement.
4. Wrap-up Session
Present your findings, answer questions, and discuss next steps with the Copalana team.
Skills
Languages
UN SDGs supported
Nonprofit mission
We want to make it simple and inspiring for everyone to contribute personally to solving socially relevant challenges. We envision a world in which it is easy for people to support others and to address the issues we face together.
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